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Social Media superstar Eliza Dooley has 263,000 followers who hang on to her every post, tweet and selfie. But after a workplace mishap goes viral, she quickly realizes that being "instafamous" isn't all it's cracked up to be and being friended is not the same as having actual friends. She enlists co-worker and marketing guru, Henry, to 'rebrand' her self-obsessed reputation and teach her how to connect with people in the real world, whether she 'likes' it or not.